Leadership evidence across products, platforms, and organizations.

Each case identifies the mandate, scope, decision rights, and evidence behind the work.

Autodesk · 2023–Present

Account 3.0

A shared story for post-purchase value

Role: Manager, Digital Experience
Mandate: Lead UX strategy for Autodesk’s post-purchase signed-in experience and shape a reusable growth platform across account, product access, learning, subscriptions, insights, and support.
Team and partners: Design, Product, Engineering, Research, Content, Lifecycle Marketing, Customer Success, and platform partners
Decision rights: Led experience strategy, information architecture, design direction, and portfolio vision; co-led cross-functional framing and customer validation with product, research, engineering, marketing, and executive partners.
Leadership capability: Platform strategy and signed-in growth

Result37.6% → 43.4%

Paid Fusion customers downloading within 30 minutes increased by 5.8 points at 90% confidence.

Led design for the controlled activation experiment.

Autodesk · 2023–Present

Success designed as a scalable system

Role: Manager, Digital Experience
Mandate: Shape a scalable digital customer-success model spanning learning, coaching, support, planning, and insights.
Team and partners: Design, Product, Engineering, Research, Analytics, Customer Success, Support, Learning, and business leadership
Decision rights: Led experience strategy and portfolio framing; influenced sequencing and buy-versus-build decisions through research, analytics, reviews, and cross-functional alignment.
Leadership capability: Service-system and portfolio strategy

InfluencedConnected

Learning, coaching, planning, support, and insight were organized around customer jobs and next actions.

Led the experience strategy and portfolio framing.

Thomson Reuters · 2021–2023

A coherent legal operating system

Role: Director, User Experience
Mandate: Lead three cross-functional product teams and align UX strategy, portfolio priorities, systems, and measurement across connected legal workflows.
Team and partners: Three cross-functional product teams plus design, research, product, engineering, go-to-market, and executive partners
Decision rights: Led UX strategy, team direction, design vision, prioritization, and experience measurement; partnered with product and engineering leaders on portfolio and delivery decisions.
Leadership capability: Portfolio leadership and organizational operating model

Result+10%

Improvement across the five highest-value tasks using Pendo behavior data, customer insight, and iterative changes.

Led UX strategy and experience measurement across the product teams.